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Michelle Rock Freelance Graphic Design

Michelle Rock

BFA, Graphic Design | James Madison University
Freelance, Remote, and On-site experience

skills

Photoshop

Illustrator

InDesign

Premiere Pro

Dreamweaver and HTML

Brightcove Video Platform

WordPress and Sharepoint

Microsoft Office Suite

Graphic Designer, National Park Foundation

November 2016 – present

In-house graphic design lead: working directly with the Senior Director of Brand Development to execute promotions, advertisements, marketing campaigns, HTML newsletters, organizational publications, apparel and other collateral that adheres to NPF brand standards. Also manage communications with printing and outside vendors.

previous experience

Graphic Designer, Global Business Travel Association (GBTA)

March 2015 – October 2016

In-house graphic design lead: Multitalented in-house designer, closely collaborate with the marketing department to execute a wide range of design products for print, web, mobile apps and videos that increase sales and event registration. Effectively critique and guide design contractors and serve as the leading expert to approve designs from vendors.

Event branding for GBTA Convention (7,000 attendee event): Successfully designed the original event theme for GBTA Convention 2016. Create and manage the designs for marketing pieces throughout the year, including the convention website (convention.gbta.org). Exceptional collaboration with content owners to complete the entire 120-page event program, signage, booths, and on-site materials.

Management of Brightcove video platform: Quickly mastered management of the Brightcove video platform. A leader in the launch of the new product GBTA On Demand, skillfully manage and organize GBTA’s library of 300+ videos.

Key responsibilities and achievements:

  • over 100 web banners, social media posts and animated GIFs
  • video editing
  • original logos
  • infographics
  • magazine ads
  • annual reports, report templates and reports for American Express®
  • PowerPoint templates, both for internal use and for global events
  • event programs, including the 120 page GBTA Convention 2016 program
  • PowerPoint templates, both for internal use and for global events
  • event programs, including the 120 page GBTA Convention 2016 program
  • signage for over 20 global events, including: US, Canada, Mexico, Germany, Argentina, Brazil, China, and South Africa
  • created a new brand for GBTA’s Sales & Marketing Solutions
  • rebranded GBTA’s Masters Honors program, ad featured in Businessweek

previous experience

Graphic Designer and Production Assistant, 
US News & World Report

Feb. 2014 – March 2015

Responsibilities included designing for the U.S. News Digital Weekly magazine and the three larger products: Best Hospitals, Best Colleges and Best Grad Schools, which are printed annually.

Graphic Design Assistant, Made By We

Boutique design agency in Washington, D.C., focusing on social impact clients

Visual Communications Intern, Institute for Market Transformation (IMT)

Washington, D.C. public policy nonprofit, founded to advocate sustainable building policy

Live event experience

Tradeshow, Convention, and Television Broadcast Events

  • Experienced in positions that are both production-based (behind the scenes) and client-facing
  • Two 7,000+ conventions for Global Business Travel Association in Orlando and Denver
  • The National Christmas Tree lighting; an annual event with celebrity guests, President of the United States, musical acts such as Kelly Clarkson, Chance the Rapper, the Lumineers, Garth Brooks and James Taylor. The event takes place in front of the White House and was broadcast on the Hallmark Channel.

 

 

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