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Michelle Rock

Bachelor of Fine Arts, graphic design
James Madison University

skills

Photoshop

Illustrator

InDesign

Premiere Pro

Dreamweaver and HTML

Brightcove Video Platform

PowerPoint

Microsoft Word

Live event experience
Experienced in positions that are both production-based (behind the scenes) and client-facing at:

  • Two 7,000+ conventions for Global Business Travel Association in Orlando and Denver
  • The National Christmas Tree lighting; an annual event with celebrity guests, President of the United States, musical acts such as Kelly Clarkson, Chance the Rapper, the Lumineers, Garth Brooks and James Taylor. The event takes place in front of the White House and was broadcast on the Hallmark Channel.

current position

Graphic Designer, National Park Foundation

November 2016 – present

In-house graphic design lead: working directly with the Senior Director of Brand Development to execute promotions, advertisements, marketing campaigns, HTML newsletters, organizational publications, apparel and collateral material befitting of the National Park Foundation brand

recent experience

Graphic Designer, Global Business Travel Association (GBTA)

March 2015 – October 2016

In-house graphic design lead: Multitalented in-house designer, closely collaborate with the marketing department to execute a wide range of design products for print, web, mobile apps and videos that increase sales and event registration. Effectively critique and guide design contractors and serve as the leading expert to approve designs from vendors.

Event branding for GBTA Convention (7,000 attendee event): Successfully designed the original event theme for GBTA Convention 2016. Create and manage the designs for marketing pieces throughout the year, including the convention website (convention.gbta.org). Exceptional collaboration with content owners to complete the entire 120-page event program, signage, booths, and on-site materials.

Management of Brightcove video platform: Quickly mastered management of the Brightcove video platform. A leader in the launch of the new product GBTA On Demand, skillfully manage and organize GBTA’s library of 300+ videos.

Key responsibilities and achievements:

  • over 100 web banners, social media posts and animated GIFs
  • video editing
  • original logos
  • infographics
  • magazine ads
  • annual reports, report templates and reports for American Express®
  • PowerPoint templates, both for internal use and for global events
  • event programs, including the 120 page GBTA Convention 2016 program
  • PowerPoint templates, both for internal use and for global events
  • event programs, including the 120 page GBTA Convention 2016 program
  • signage for over 20 global events, including: US, Canada, Mexico, Germany, Argentina, Brazil, China, and South Africa
  • created a new brand for GBTA’s Sales & Marketing Solutions
  • rebranded GBTA’s Masters Honors program, ad featured in Businessweek

previous experience
Graphic Designer and Production Assistant, 
US News & World Report
Feb. 2014 – March 2015
Responsibilities included designing for the U.S. News Digital Weekly magazine and the three larger products: Best Hospitals, Best Colleges and Best Grad Schools, which are printed annually.
Graphic Design Intern, Made By We
Oct. 2013 – Jan. 2014
Interned at Made By We, a graphic design studio that works exclusively with nonprofits. Directly supported the head designer to fulfill client deliverables on tight deadlines.
Visual Communications Intern, 
Institute for Market Transformation (IMT)
June 2013 – Oct. 2013
Interned at IMT, a nonprofit that advocates energy efficiency for building design and policy. Served as the first visual designer to translate their new branding to print media and web graphics.

 

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